Following hot on the heels of the inaugural 2012 Mobiliari Aesthetic Luxury & Beauty Fair (MALBF), this year’s event was held from October 8-10 at Plaza Senayan Jakarta. Sponsored by Villa Media and Bank Mega, the event was also supported by the Mobiliari-published Cosmetic Surgery & Beauty Indonesia magazine.
MALBF 2013 was an unparalleled success. Drawing on a wealth of exhibitors and sponsors, it focused on high-end beauty treatments, cosmetic surgery, and other wellness topics. Attracting an estimated 500–strong crowd in the packed luxury shopping mall, each day presented different talkshows to the audience.
On October 8, Group Managing Director of Villa Medica Dr Michael Loh discussed his clinic’s pioneering regenerative medicine and the opening of his new clinic in Jakarta’s Plaza Indonesia. On October 9, the audience was treated to in-depth beauty secrets revealed by La Face Cheonsa and Elizabeth Arden. And October 10 saw talkshows presented by Bank Mega and Ultimo clinic’s Dr. Nouval Shahab.
Exhibitors at the event were drawn from all sectors involved in the industry, and included Ultimo, SClinic Indonesia, Miracle Aesthetic Clinic, Sulwashoo, Far East Organization, NYX & The Balm, Shiseido, La Face Cheonsa and Elizabeth Arden.