In 2000, Mobiliari Group then acquired the license to publish Indonesia Tatler, a lifestyle magazine targeting the upper-class segment of Indonesian society. Later on, to further expand its portfolio in the high-society segment, Mobiliari Group also launched Indonesia Tatler Society,
Indonesia Tatler Best Restaurant Guide and Indonesia Tatler Homes among other highend magazines and books.
All of these products quickly became brand leaders in their fields. The company’s position as Indonesia’s leading high-class lifestyle pioneer was also cemented by prestigious events catering to the country’s crème de la crème of society. These included the Indonesia Tatler Ball, the Indonesia Tatler Party, the Debutante Ball and the company’s Generation T initiatives. The latter, which also extends into specialist sections and publications, mean the company’s audience includes younger entrepreneurs, celebrities, techno-industrialists, and young tycoons.