BALENCIAGA PRESENTS SUMMER21 PRE-COLLECTION
For Summer 21, Demna Gvsalia presents Balenciaga’s pre-collection through a video that takes a wearable wardrobe onto darkened streets during a time when fashion week would typically light up Paris. Here, a new approach to timed releases is devised: Sustainability -in terms of design, production, and wear – stands in for an overarching narrative. 93.5% of the plain materials in this collection are either certified sustainable or upcycled. 100% of the print bases have sustainable certifications. Most pieces are unisex, a template that will diminish the environmental impact of a gendered production model.
Intentionally destroyed or aged pieces and recontextualized concepts emphasize the importance of technical construction and underline the idea of finding unconventional beauty in classic, timeless garments.