September 05, 2020

Cartier introduces the latest Pasha collection featuring a star-studded community

More than just a keeper of time, a watch symbolizes class and heritage while also showing a personal fashion statement that complements a person’s looks be it for casual or formal moments. When it comes to unique style and fine craftsmanship, Pasha de Cartier tops the list with its Arabic numeral, crown cover, clous carré, and defined lines and grids features. First created in 1985 to honour the Pasha of Marrakesh, himself a devotee of fine horology and loyal patron of Louis Cartier, this timepiece was created by watch designer Gerald Genta who brilliantly combined Vendome-lugs with a round case and distinguished canteen-crown. The latest version of the round wristwatch is available in 35mm and 41mm sizes with chained crown and made entirely in steel, gold, or diamond-set—a skeleton movement version is also an option.

Any Pasha is always special thanks to its everlasting design suitable for today’s generation. Modern yet classic, no wonder the watch has gained popularity within the fashion crowds, especially for women who see it as a symbol of success. These reasons have inspired Cartier to make more Pasha creations from the first introduction of a steel-bracelet Pasha C in 1995, to the feminine model of Pasha 32 in 1998. More styles included Pasha 42 in 2005, in which the round watch was at 42mm, and the Miss Pasha in 2009 that comes with cheerful and playful colours in smaller size.

Cherished by a broad range of international clientele, Cartier recently collaborated with a funloving group of artists that have left their mark in different industries for the launch of the new generation of Pasha series. Rami Malek, Troye Sivan, Willow Smith, Maisie Williams and Jackson Wang are big names with strong professional reputations and creativities that exceed Hollywood’s traditional standards—each one the perfect example of an ideal Pasha wearer.

“Since its creation in the 1980s, the Pasha watch has embodied a certain idea of success directly linked to its extroverted design, power and graphic nonconformism,” said Arnaud Carrez, the international marketing and communications director of Cartier International. “It is as edgy as ever and in tune with today’s new generation of creators. These new Pasha ambassadors owe their success to their differences, creativity, connection, multidisciplinary talents and generosity.”

Written by Hesikios Kevin
All Image by Cartier
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