The Pasha de Cartier Saga
By Tatler Indonesia
More than just a keeper of time, a watch symbolizes class and heritage while also showing a personal fashion statement that complements a person’s looks be it for casual or formal moments. When it comes to unique style and fine craftsmanship, Pasha de Cartier tops the list with its Arabic numeral, crown cover, clous carré, and defined lines and grids features.
Created in 1985, its name pays tribute to the Pasha of Marrakesh, a lover of fine watchmaking and lifelong customer of Louis Cartier. First launched entirely in yellow gold, it quickly became a heritage piece with its extraordinary diameter and chained crown. Its extroverted design is utterly in tune with the hedonism of the time. Bring joy to yourself, show off your happiness and be seen! It crystallises the success of an entire generation.
The power of the Pasha de Cartier also caught the eye of the generations’ opinion leaders. Initially adopted by men, the timepiece then immediately appropriated by women for the power it exudes. It appears on the covers of women’s magazines who photograph it directly on shirt cuffs. Ultra-contemporary and ultra-visible, it has become the standout watch of popular fashion editors.
Known as an extrovert watch that steps outside of the box of classic watchmaking, no wonder that the Pasha de Cartier has been an iconic watch since its creation. For this reason, it has inspired a host of Cartier variations: from the Pasha C, the first to introduce steel in 1995 to the Pasha 32, precious and officially feminine (1998), and from the Pasha 42 with its greater dimensions (2005) to the Miss Pasha in 2009, introducing a mini version, joyous and colourful.
Combining style, strength of character, energy and pulse, the Pasha watch has always appealed to those who think big. A broad world view which echoes the positive conception of today’s entirely new generation of successful talent.